A Benefit of Blogging

So, I was sitting in my Problems in Advertising class the other day trying to think of what I should blog about, when the instructor happened to mention blogging. She works for Haan Marketing and Communications. I knew that they were hiring a copywriter at her company (I was doing a little local job searching) and she said that they had found someone to fill the position. I have to admit that I was a little saddened to hear this, but the person that they hired really had the right idea. The new hire was an out-of-work copywriter for another marketing company based out of Bloomington. When she lost her job, she started a blog called out-of-work copywriter. The posts were all about advertising, but they were really creative and fun posts that showcased this unemployed person's writing skills. When they received her resume at Haan, my instructor said the lady was pretty much hired before they even interviewed her because of how fantastic her blog is.

This got me to thinking about how great blogging could be. . . well, at least if you are any good at it. If you get a following, and you blog about things that mean something to you and it is something that is a marketable skill (like your copywriting skills), you could end up really selling yourself. Who knows!? You could end up landing your next job!